AlwaysOn Digital has been named media agency of record for VisitGreenvilleSC, the official destination marketing organization for the city and county of Greenville, South Carolina. We’ll be leading media planning and buying strategy across channels to help Greenville reach new visitors in an increasingly competitive travel market.
Why this matters
Destination marketing is a crowded, high-stakes category. Every DMO in the country is fighting for the same traveler attention, and the organizations that win are the ones that pair sharp creative with disciplined, efficient media execution. VisitGreenvilleSC needed a media partner that could match the ambition of its brand work with the same rigor.
That’s the gap we exist to fill. We’re not a creative shop bolting on media as an afterthought — media planning and buying is the whole business. VisitGreenvilleSC’s leadership was clear that the decision came down to finding a team that combined strategic thinking, strong execution, and genuine commitment to helping Greenville stand out.
What we’re doing
AlwaysOn Digital will build and manage VisitGreenvilleSC’s media strategy across digital, social, and traditional channels, with our first campaign launching in July 2026. The focus is straightforward – price efficiency and performance, so every dollar Greenville puts into media is working as hard as it can toward driving actual visitation.
We’ll be working in close collaboration with EP+Co, VisitGreenvilleSC’s creative agency of record, to make sure the media strategy and the creative platform are pulling in the same direction, not operating in separate lanes.
As Kym Insana, President and founder of AlwaysOn, put it: “We pride ourselves on a commitment to our values, helping our clients execute high-performing campaigns with transparency, clarity, and a commitment to personal relationships.” Greenville is exactly the kind of client that commitment is built for.
The bigger picture
This win adds to AlwaysOn’s growing roster of destination marketing clients and reinforces what we hear consistently from DMOs and CVBs – they don’t need another vendor promising everything. They need a media partner who can plan and buy with the same precision a Fortune 100 advertiser expects, brought to bear on a regional tourism budget.
If your organization is evaluating its media execution partner, we’d welcome the conversation.
AlwaysOn Digital is an independent, full-service media execution provider. We work directly with brands and their agencies across programmatic, paid social, paid search, and traditional media — built on transparency, integrity, and a relentless focus on results.
Read the original announcement: VisitGreenvilleSC Names AlwaysOn Digital Media Agency of Record
