Case Study: How did a live entertainment brand create an explosion of ticket sales?
A live entertainment brand was pursuing the ambitious goal of bolstering ticket sales for its attraction. Their strategic focus was primarily centered around an influential demographic – women aged between 25 and 49. Equipped with a deep understanding of their target audience’s preferences, interests, and behaviors, they were keen on tapping into this vast potential. The brand was particularly interested in fostering a strong, vibrant community around their venue, hence they devised a targeted approach with a geographical radius of 30 miles encompassing their location. This strategy aimed at cultivating a local, engaged audience base, further strengthening their brand’s presence and reputation in the region.
STRATEGY
AlwaysOn Digital constructed a comprehensive and innovative strategy, utilizing a blend of robust 1st and 3rd party data segments. This approach was designed to gain an in-depth understanding of the brand’s audience, delving into their preferences, behaviors, and patterns. To amplify the reach and engagement, the strategy integrated diverse digital tactics, which included video content, mobile, and display ads. These were meticulously dispersed across a multitude of social media platforms and widely distributed on the open web.
This multi-faceted approach not only ensured a comprehensive online presence for the brand but also fostered a dynamic interaction between the brand and its audience. By leveraging these digital marketing tactics, AlwaysOn Digital was able to offer a more personalized and engaging brand experience to the audience, thereby driving greater customer engagement and loyalty.
RESULTS
In an extraordinary display of performance, the company’s sales were not just met, but surpassed their target for ticket sales by an astounding 733%. This remarkable achievement has been coupled with an equally impressive delivery of click-through rates, peaking as high as 5.82%. The dual success in these key areas underlines the effectiveness of our strategic approach, and set a new benchmark for excellence. This substantial growth in sales, paired with high engagement rates, is a testament to the AlwaysOn Digital team’s relentless dedication and successful implementation of customer-focused media strategies.
