Case Study: How did a leading auto brand drive market awareness and leads to increase sales?
In an ambitious and strategic collaboration, one of the world’s preeminent automotive manufacturers joined forces with the pioneering digital marketing firm, AlwaysOn Digital. This powerful alliance was born out of a shared vision to boost brand visibility, influence consumer behavior, and ultimately, drive a significant rise in car sales.
CHALLENGE
Develop and nurture potential customer relationships through strategic lead generation, and achieve an efficient Cost-Per-Acquisition (CPA). Simultaneously, illuminate the market with their new car model to drive brand awareness and establish a robust presence within the automotive industry.
SOLUTION
In the process of enhancing their marketing strategies, we effectively incorporated both first and third-party audience data. This information was pivotal in creating lookalike audiences that closely mirrored their target market, thereby maximizing the potential reach and impact of our campaigns.
In addition, we leveraged the power of dynamic remarketing techniques across the open web and social channels which included display, video, and mobile strategies. By doing so, we were able to maintain a meaningful and personalized engagement with customers, thereby reinforcing brand recall and loyalty.
The approach allowed AlwaysOn Digital to deliver the right message, at the right time, and in the most effective format, leading to an increase in customer conversions and overall business growth.
RESULTS
We managed to surpass the brand’s primary lead generation goal by an impressive 12%. This achievement was facilitated by a robust engagement rate that averaged 0.24% for display, demonstrating a successful resonance with our target audience and exceeding industry norms. Moreover, we observed a video completion rate of 76.8%, a statistic that underscores the compelling and engaging nature of the video content and reaching the right audience. Overall, these results underscore the AlwaysOn Digital team’s capacity to deliver highly engaging and result-oriented marketing strategies.
