How is AlwaysOn Digital minimizing CO2 emissions
while maintaining campaign effectiveness and reducing
your carbon footprint?
Data is energy… the more data we consume, the more emissions we produce.
One major way that AlwaysOn Digital reduces these emissions is by streaming data only when an ad is in view. Conventional digital advertising settings automatically download ad data regardless of whether the ad was viewed. Why is this important?
Streaming uses 40% less data than current download technologies. If your organization cares about sustainable advertising, choosing an advertising partner that streams ad data will significantly reduce emissions and lower your carbon impact.
How much is the Internet polluting the environment?
The Internet accounts for roughly 2% of worldwide greenhouse gas emissions, which may not sound like much – but it can quickly add up to an enormous impact.
This particular source of emissions has historically received minimal attention, but the impact is growing substantially each year.
The media industry plays a significant role in the total emissions from the internet, primarily from the substantial data traffic required to deliver digital advertisements to consumers online.
“At AlwaysOn Digital, we are dedicated to continuously refining our processes to reduce our environmental footprint, ensuring that our digital services and sustainable advertising efforts are effective and eco-friendly.”
– Kym Insana, Founder of AlwaysOn Digital –
How does internet usage negatively impact our environment?
The relationship between the digital media industry and the environmental impact of the internet can be complicated to understand. Here are some important components to help understand the impact we have on carbon emissions:
Data Centers
These are large buildings filled with servers that store all kinds of digital information. They require a lot of electricity to operate and to keep the equipment cool. You might have heard of data centers owned by big names like Google or Facebook, but there are many such facilities around the world. Every time someone uploads a photo online, it’s stored in one of these data centers.
Core Network
Think of this as the internet’s main highway. It consists mostly of cables laid under the ground or the ocean. These cables carry the data, including the photos you upload, to far-off places across the world.
Content Delivery Networks (CDNs)
These are storage points set up closer to where users are. They help speed up content delivery by storing copies of data near users. For example, a video uploaded from New York can be stored in Singapore to allow faster access to viewers there.
Access Networks
These networks connect your devices to the internet using different technologies, including cell towers and fiber-optic cables. This connection is what lets you access the internet at home or on the go.
End-user Devices
These are the devices through which people access and interact with online content. This category includes smartphones, laptops, smart TVs, and tablets.
Are You Supporting Sustainable Advertising?
Decisive action from digital marketers and well-defined next steps are needed to reduce global carbon emissions significantly. We call on the entire media industry to join us on this journey and contribute to the solution.
If you’re an agency looking for programmatic experts to lead pieces of your advertising strategy and reduce your global carbon footprint, partner with AlwaysOn Digital.