Case Study: How did a leading Hotel Group see a surge in bookings across their properties?
CHALLENGE
A prominent Hotel Group sought to enhance bookings across their portfolio of hotel brands and elevate visibility for their ongoing promotions. Recognizing AlwaysOn Digital’s proven track record in direct response marketing and meeting performance objectives for diverse hospitality brands, they engaged our expertise. Collaboratively, we crafted a comprehensive strategy leveraging multiple channels to amplify reach within their desired audience segment.
SOLUTION
At the core of AlwaysOn Digital’s meticulously crafted solution was the seamless integration of both 1st and 3rd party data, augmented by advanced look-alike modeling. This approach involved a deep dive into existing customer data, allowing us to pinpoint key attributes and behaviors. Leveraging this insight, we crafted profiles of new, similar audiences primed to engage with the Hotel Group’s offerings.
Central to our strategy was the implementation of a video Private Marketplace (PMP), engineered to replicate the profound impact of traditional television advertising in the dynamic digital space. By harnessing this technology, our campaign aimed to push the limits and seamlessly engage the target audience across various digital platforms, maximizing impact and driving performance results.
RESULTS
The campaign yielded impressive results. By effectively targeting the television audience, we witnessed a significant 45% surge in bookings compared to the previous quarter (Q2). It was a testament to the strategic precision of our approach.
This success laid the foundation for a lasting partnership characterized by continuous engagement. Transitioning into an ‘always on’ strategy, our focus remains steadfast on driving sustained bookings and elevating brand visibility across the Hotel Group’s diverse portfolio of properties.
