Meet AlwaysOn Digital,
Where purpose meets performance.
Proud To Be Recognized by These Prestigious Organizations
Our Story
AlwaysOn Digital was founded by Kym Insana, a seasoned advertising executive and mother of four, who envisioned a new way to thrive in both business and life. After years of climbing the ranks at top companies and enduring a grueling two-hour commute to and from NYC, Kym realized the traditional in-office culture of the 9–5 was no longer sustainable. Back then, “flexibility” didn’t exist. Success meant being at your desk all day, every day. Working from home was unheard of, and prioritizing family was often seen as a weakness, not a strength.
Kym wanted more than that. She wanted balance, flexibility, and the chance to build something better.
That vision became AlwaysOn Digital. From day one, we built our culture around flexibility, balance, and transparency, long before it became acceptable within the industry. Conventional wisdom said this model wouldn’t work, but we proved the opposite. Supported people do better work, and clients get stronger results.
Today, we’re proud to be a woman-owned marketing execution company powered by a team of passionate experts. What sets us apart isn’t just our skill set, but our values of transparency, integrity, and a relentless focus on results.
AlwaysOn Digital isn’t just another marketing company. We’re proof that when people are supported, they deliver their very best.
Our Values
Our business model is not only the foundation for our employees but also how we show up for our clients. When you work with AlwaysOn Digital, here is what you can expect:
Relationship-Centric
We prioritize our relationships with our staff and clients above all else. Many agencies have extremely high employee churn…our team doesn’t have this problem.
We’ve created a work environment that fosters flexibility for our employees and our clients so everyone is happy and thriving. We found that giving our team flexibility enabled us to serve our clients around the clock, enabling a level of reliability that rivals other media agencies.
Results Driven
We’re recognized as one of America’s fastest-growing private companies for a reason – because we consistently deliver. We offer a high-touch experience, with consistent campaign monitoring and optimization to meet our client’s business goals.
Our staff are mainly former executives who are experts in the advertising and media industries. We proudly average a return on advertising spend of 4:1 with our clients, typically within 6 months!
We are also proud to be an Effie Award winner. The Effie Awards are known globally as a prestigious recognition that our innovative marketing strategies contributed to a brand’s success.
Ethical Business Practices
As a company, we recognize that our actions impact the world.
We strive to be an ethical advertising agency in every facet of our business by reducing our environmental impact, ensuring social justice and inclusion, and promoting best practices in corporate governance.
We value transparency and ensure that our business operations are conducted in a way that fosters trust, honesty, and reliability for our clients and employees.
We strive to reduce our environmental footprint by investing in sustainable technology, leveraging tactics that lower our carbon emissions, and ensuring our supply chain is ethically sourced.
Learn More About Our Sustainability Practices
Meet a Few of Our Dedicated Experts
We’re the media minds behind the curtain, seasoned pros who blend sharp strategy with flawless execution. Get to know the faces behind the work and the personalities that make AlwaysOn Digital what it is.
Kym boasts over two decades of marketing experience working with brands such as Enfamil, Johnston & Murphy, and Capital One. In 2016, Kym founded AlwaysOn Digital. Her major motivation? A strong desire to deliver unparalleled customer service through her own startup – while also establishing a better work-life balance culture for her employees. Based in New York, Kym enjoys life with her husband, their four sons, and their beloved dog. In her spare time, you’ll find her cheering for her sons on the baseball field.
Dominick brings over 20 years of expertise in digital media, collaborating with some of the largest brands on the planet. He joined AlwaysOn Digital to give clients true transparency into their marketing investment, deliver exceptional business outcomes, and to help foster a culture of work-life balance for the AlwaysOn Digital team. As his boys’ #1 fan, he’s often packing up the car and hitting the road for a baseball, soccer, or golf game.
Cat is an esteemed business analyst, with over 15 years of experience accelerating business growth via strategic planning and data-driven optimizations. She’s considered an integral member of AlwaysOn Digital. She joined the team largely because of the company's commitment to a healthy work-life balance. Outside of work, she enjoys going on adventures with her four boys.
Gabriela is a versatile production professional consulting for major corporations such as Condé Nast, Teen Vogue, and Amazon Prime. Gabriela enthusiastically joined AlwaysOn Digital because she was drawn to their focus on career development and to deepen her marketing and advertising expertise. She is based in sunny South Florida. In her spare time, she finds solace in reading and is learning to crochet.
Jayden is one of the newest members of our team. She is a graduate of Bryant University with experience as a social media coordinator. She is excited to join the team to gain experience from our tenured strategists, and add to the AlwaysOn Digital culture! She loves spending time at home with her two bunnies and a dog in her spare time.
Bofta Yimam is an Emmy Award-winning journalist who’s led our marketing division these past few years. Bofta was drawn to working with AlwaysOn Digital because of their dedication to helping moms achieve career success and a healthy work-life balance. When she’s not crafting marketing strategies, Bofta’s busy keeping up with her toddler, decorating her home and plotting her next trip. She’s backpacked through Europe and lived in Spain as well as Ethiopia.
Meghan joins the AlwaysOn team as an experienced client service and account management professional, with a demonstrated history of over 10 years in the online advertising industry. Skilled in relationship management and digital strategy, she has guided major brands, agencies, and publishers from campaign planning through execution to post-analysis. Outside of work she enjoys reading, antiquing, and running around after her two baby girls.
Shirin is a seasoned professional with 14 years of experience in online advertising, account management and data analysis. Known for building strong client relationships and delivering tailored solutions, she excels in enhancing analytics and streamlining operations to drive business growth. With a focus on client satisfaction and a strategic, data-driven approach, Shirin delivers impactful results in dynamic settings. Outside of work, she enjoys spending time with her husband and two boys, exploring new restaurants, and traveling.
Mark has been a business developer for brand, DTC, retail, and agency organizations for over 20 years. He joined AlwaysOn Digital because he was impressed with their strong customer focus, superb cross-channel competency, and outstanding performance metrics. In his spare time, he is a self-taught guitarist and freelance copywriter. Mark and his wife Beth are transplanted New Yorkers living in Ridgefield, CT. His daughters Samantha and Melisa live in Texas and Connecticut with their husbands and families.
With a background in statistics and data science, Jackie excels in transforming complex data sets into actionable insights that drive strategic decisions and optimize marketing campaigns. Her expertise in data visualization, trend analysis, and predictive modeling supports the company’s mission to deliver impactful and data-driven marketing strategies. Passionate about empowering women in tech and marketing, Jackie is dedicated to leveraging her analytical skills to help businesses grow and succeed in the digital landscape.
Steven brings 20+ years of digital and data sales experience, from high-growth startups to enterprise clients like Vanguard, UBS Financial, and JPMorgan Chase. Based in Atlanta, you can catch him on the tennis court or playing guitar with his media band, The Make Goods.
Anna is an accomplished Account Manager with extensive experience in the Digital Marketing sector. She excels in collaborating with brands and agencies to strategize and execute impactful digital marketing campaigns. Anna's expertise lies in fostering client relationships and delivering tailored solutions that drive positive business outcomes for the largest brands in the world. She particularly values her role at AlwaysOn Digital for its supportive environment, which fosters innovation and teamwork. She appreciates being a part of a woman-owned business - reflecting her commitment to diversity and empowerment in the workplace.
Laura is a detail-oriented finance professional with years of experience in financial reporting, reconciliation, and cash flow management. Her analytical approach and precision make her an invaluable asset to our team and client partners. Beyond her work, Laura enjoys music, the outdoors, and creative writing. She’s also a meditation teacher, acupuncturist, devoted parent, and an engaged member of her community.
With a proven track record in broadcast, programmatic, and digital advertising, Matt Staggs provides trusted expertise in driving media sales and client success. Known for his consultative approach, Matt is dedicated to supporting brands and agencies in reaching their goals with transparent media execution and innovative, data-driven results. Outside of work, Matt enjoys spending time outdoors in California where he resides with his wife, daughter, and dog.
