Meet AlwaysOn Digital,
Where purpose meets performance.
Proud To Be Recognized by These Prestigious Organizations
Our Story
Founder Kym Insana created AlwaysOn Digital because she craved a better work-life balance as a wife and mother of four young boys. Kym spent years working her way up as an advertising executive for top companies but eventually realized the two hour commute to New York and work culture no longer fit.
She desired the flexibility to thrive in her career and personal life.
The inception of AlwaysOn Digital was deeply rooted in the belief that employees should not have to choose between their careers and family.
We’re proud to be a women-owned marketing agency employing mostly working parents. Our differentiator is our team, many of whom are former digital executives who love the marketing space. Today, they continue to drive our growth and innovation at AlwaysOn Digital. Together we have built an award-winning ethical advertising agency known for our transparency, reliability, and our relationships.
Our Values
Our business model is not only the foundation for our employees but also how we show up for our clients. When you work with AlwaysOn Digital, here is what you can expect:
Relationship-Centric
We prioritize our relationships with our staff and clients above all else. Many agencies have extremely high employee churn…
Our team doesn’t have this problem.
We’ve created a work environment that fosters flexibility for our employees and our clients so everyone is happy and thriving. We found that giving our team flexibility enabled us to serve our clients around the clock, enabling a level of reliability that rivals other media agencies.
Results Driven
We’re recognized as one of America’s fastest-growing private companies for a reason – because we consistently deliver. We offer a high-touch experience, with consistent campaign monitoring and optimization to meet our client’s business goals.
Our staff are mainly former executives who are experts in the advertising and media industries. We proudly average a return on advertising spend of 4:1 with our clients, typically within 6 months!
We are also proud to be an Effie Award winner. The Effie Awards are known globally as a prestigious recognition that our innovative marketing strategies contributed to a brand’s success.
Ethical Business Practices
As a company, we recognize that our actions impact the world.
We strive to be an ethical advertising agency in every facet of our business by reducing our environmental impact, ensuring social justice and inclusion, and promoting best practices in corporate governance.
We value transparency and ensure that our business operations are conducted in a way that fosters trust, honesty, and reliability for our clients and employees.
We strive to reduce our environmental footprint by investing in sustainable technology, leveraging tactics that lower our carbon emissions, and ensuring our supply chain is ethically sourced.
Learn More About Our Sustainability Practices
Meet a Few of Our Dedicated Experts
When you work with AlwaysOn Digital, you’re working with a team of experts, not a sea of revolving faces like other advertising agencies.
Meet the women-owned marketing agency that will revolutionize your media and advertising strategy.
Kym boasts over two decades of marketing experience working with brands such as Enfamil, Johnston & Murphy, and Capital One. In 2016, Kym founded AlwaysOn Digital. Her major motivation? A strong desire to deliver unparalleled customer service through her own startup – while also establishing a better work-life balance culture for her employees. Based in New York, Kym enjoys life with her husband, their four sons, and their beloved dog. In her spare time, you’ll find her cheering for her sons on the baseball field.
Dominick brings over 20 years of expertise in digital media, collaborating with some of the largest brands on the planet. He joined AlwaysOn Digital to give clients true transparency into their marketing investment, deliver exceptional business outcomes, and to help foster a culture of work-life balance for the AlwaysOn Digital team. As his boys’ #1 fan, he’s often packing up the car and hitting the road for a baseball, soccer, or golf game.
Cat is an esteemed business analyst, with over 15 years of experience accelerating business growth via strategic planning and data-driven optimizations. She’s considered an integral member of AlwaysOn Digital. She joined the team largely because of the company's commitment to a healthy work-life balance. Outside of work, she enjoys going on adventures with her four boys.
From Fortune 100s to small businesses, Chris has worked with brands of all sizes. He joined AlwaysOn Digital as a Trading Specialist, responsible for providing top-notch service to clients. His attention to detail and diverse career experience give him a unique lens to managing campaigns and exceeding performance goals. With his green thumb, he enjoys gardening and nurturing a wide variety of plants in his spare time.
Gabriela is a versatile production professional consulting for major corporations such as Condé Nast, Teen Vogue, and Amazon Prime. Gabriela enthusiastically joined AlwaysOn Digital because she was drawn to their focus on career development and to deepen her marketing and advertising expertise. She is based in sunny South Florida. In her spare time, she finds solace in reading and is learning to crochet.
Mark has been a business developer for brand, DTC, retail, and agency organizations for over 20 years. He joined AlwaysOn Digital because he was impressed with their strong customer focus, superb cross-channel competency, and outstanding performance metrics. In his spare time, he is a self-taught guitarist and freelance copywriter. Mark and his wife Beth are transplanted New Yorkers living in Ridgefield, CT. His daughters Samantha and Melisa live in Texas and Connecticut with their husbands and families.
Jayden is one of the newest members of our team. She is a graduate of Bryant University with experience as a social media coordinator. She is excited to join the team to gain experience from our tenured strategists, and add to the AlwaysOn Digital culture! She loves spending time at home with her two bunnies and a dog in her spare time.
Anna is an accomplished Account Manager with extensive experience in the Digital Marketing sector. She excels in collaborating with brands and agencies to strategize and execute impactful digital marketing campaigns. Anna's expertise lies in fostering client relationships and delivering tailored solutions that drive positive business outcomes for the largest brands in the world. She particularly values her role at AlwaysOn Digital for its supportive environment, which fosters innovation and teamwork. She appreciates being a part of a woman-owned business - reflecting her commitment to diversity and empowerment in the workplace.
Bofta Yimam is an Emmy Award-winning journalist who’s led our marketing division these past few years. Bofta was drawn to working with AlwaysOn Digital because of their dedication to helping moms achieve career success and a healthy work-life balance. When she’s not crafting marketing strategies, Bofta’s busy keeping up with her toddler, decorating her home and plotting her next trip. She’s backpacked through Europe and lived in Spain as well as Ethiopia.
Meghan joins the AlwaysOn team as an experienced client service and account management professional, with a demonstrated history of over 10 years in the online advertising industry. Skilled in relationship management and digital strategy, she has guided major brands, agencies, and publishers from campaign planning through execution to post-analysis. Outside of work she enjoys reading, antiquing, and running around after her two baby girls.
Shirin is a seasoned professional with 14 years of experience in online advertising, account management and data analysis. Known for building strong client relationships and delivering tailored solutions, she excels in enhancing analytics and streamlining operations to drive business growth. With a focus on client satisfaction and a strategic, data-driven approach, Shirin delivers impactful results in dynamic settings. Outside of work, she enjoys spending time with her husband and two boys, exploring new restaurants, and traveling.
With a background in statistics and data science, Jackie excels in transforming complex data sets into actionable insights that drive strategic decisions and optimize marketing campaigns. Her expertise in data visualization, trend analysis, and predictive modeling supports the company’s mission to deliver impactful and data-driven marketing strategies. Passionate about empowering women in tech and marketing, Jackie is dedicated to leveraging her analytical skills to help businesses grow and succeed in the digital landscape.
With over a decade of experience in digital marketing, Anthony has honed his skills in media buying for brands of many sizes. He's deeply committed to optimizing campaigns and providing exceptional client service. When he's not immersed in the world of digital marketing, you can find him spending quality time with his kids and being a foodie with his wife.