Latest News + Thoughts

Insights, expert opinions, top strategies, and comprehensive analyses on advertising trends from the team at AlwaysOn Digital.

Experience Still Matters in Media Execution

Experience Still Matters in Media Execution

When digital campaigns underperform, someone is almost always blamed. More often than not, that blame lands on the partner responsible for execution. Less often, it lands on the platform itself.…
Your Campaign Isn’t ‘AI-Powered’, It’s Human-Guided (Or It Should Be)

Your Campaign Isn’t ‘AI-Powered’, It’s Human-Guided (Or It Should Be)

You can’t scroll very far on social media these days without seeing some bold claim that “AI will run your marketing for you.” It’s a catchy promise. It’s also a…
Why Flawless Media Execution Is Every Creative Agency’s Secret Weapon

Why Flawless Media Execution Is Every Creative Agency’s Secret Weapon

A smart media plan and brilliant creative set the stage, but it’s the execution that determines whether a campaign soars or stalls. Without flawless delivery, even the most innovative ideas…
What the TikTok Ban Means for Advertisers, Social Media Platforms, and How AlwaysOn Digital Can Help

What the TikTok Ban Means for Advertisers, Social Media Platforms, and How AlwaysOn Digital Can Help

The U.S. Supreme Court is upholding the TikTok ban on Sunday, 1/19/25, an app that currently boasts more than 120 million active users in the United States alone. This decision…
Top Trends in the Travel Industry for 2024

Top Trends in the Travel Industry for 2024

The future of travel is a hot topic, continually shaped by technology, consumer behavior, and global events. As we set our sights on 2024, we can expect a host of…
How to Optimize Your Connected TV Campaigns and Maximize Brand Safety

How to Optimize Your Connected TV Campaigns and Maximize Brand Safety

If you’ve ever found yourself juggling multiple streaming services, you’re not alone. Gone are the days when Netflix was the only name in town. Now, streaming options include Amazon Prime,…
Five Strategies to Enhance Your Holiday Advertising Campaigns

Five Strategies to Enhance Your Holiday Advertising Campaigns

With Thanksgiving wrapping up, Black Friday quickly follows, and Cyber Monday is right on its heels. As the holiday season approaches, it’s crucial to maximize your eCommerce potential during this…
Paid Social in Harmony with Programmatic Display

Paid Social in Harmony with Programmatic Display

Social media has long been a pivotal focus in the digital advertising landscape. Platforms rise and fall in popularity, but one constant remains: consumers dedicate significant portions of their daily…
Exploring the Influence of Retail Media in Digital Marketing

Exploring the Influence of Retail Media in Digital Marketing

Retail media is rapidly becoming a cornerstone, promising significant shifts in how brands connect with their consumers. eMarketer's latest forecast indicates that spending on omnichannel retail media ads could escalate…
Ads in the Wild – Ad Dollars Wasted on Made For Advertising (MFA) Sites

Ads in the Wild – Ad Dollars Wasted on Made For Advertising (MFA) Sites

Have you ever clicked on an ad and found yourself on a website that felt a bit... off? Turns out, some of the biggest brands in the world are experiencing…
How Combining OOH and Mobile Advertising Can Skyrocket Your Brand’s Visibility

How Combining OOH and Mobile Advertising Can Skyrocket Your Brand’s Visibility

Imagine knowing exactly who's seeing your ads and tailoring your message to resonate with them on a personal level. Sounds like a dream, right? Well, it's not just possible; it's…
Turning Up the Volume on Digital Audio Advertising

Turning Up the Volume on Digital Audio Advertising

In 2024, the digital audio landscape is experiencing an unprecedented surge, becoming an integral part of daily life for an overwhelming majority of U.S. internet users—74%, to be exact. This…