The digital media ecosystem is dynamic, with new methodologies and tools emerging daily. As we bid farewell to the era of third-party cookies, AlwaysOn Digital is at the forefront of this transformation, ushering in a new era of adtech filled with innovation and opportunities to connect with audiences in a privacy-compliant manner.
Our Commitment to Privacy and Innovation
We at AlwaysOn Digital are dedicated to finding real, viable long-term solutions rather than making grandiose claims. Our approach sets us apart by helping agencies adapt to industry shifts in real-time. We remain nimble and agnostic, with a steadfast commitment to respecting privacy and adhering to browser and privacy regulations.
Revolutionizing Conversion Tracking with Cookieless Solutions
Our unique solution revolutionizes click-through conversion tracking. By leveraging universal pixels for standard and cookieless conversion attribution, we empower agencies to track conversions across all browsers and applications in a privacy-compliant fashion. In 2024, we plan to expand our capabilities to include offline/closed-loop attribution and integration with LiveRamp’s ATS4M.
Exploring New Avenues in Data Attribution and Privacy
We are testing Google’s Attribution Reporting API and exploring media mix modeling for inference-based measurement. Our efforts also extend to developing a methodology for non-ID frequency average frequency management.
Incorporating Anonymized Data Sources and Identity Systems
Integrating LiveRamp’s RampID, we are well-positioned to build cookieless audiences with publishers and advertisers. We’re also exploring additional identity systems like ID5 and new solutions like Lexicon and Panorama ID.
Leveraging Machine Learning for Data-Driven Decisions
Our DSP uses AI to employ privacy-approved data across 30 parameters, enhancing media performance while maintaining user privacy.
Advancing Semantic Targeting and Private Marketplace Offerings
We offer a unique cookieless targeting solution using NLP for semantic understanding. Collaborating with data providers like ComScore and DoubleVerify, we ensure optimal segment selection. Our DSP also provides access to over 5,750+ private marketplaces, utilizing first-party data for targeted deals.
Evolving Performance Tracking and Industry Collaboration
AlwaysOn Digital guides a transition towards more comprehensive media performance tracking using various data sources. It’s crucial that industry players collaborate, adapt, and keep customers informed during these changes.
Embracing a Cookieless Future
Advertisers focusing on first-party data and cookieless alternatives, optimizing campaigns based on real-time learnings, and embracing privacy-compliant identity solutions will thrive in the cookieless future. Together, we’ll emerge stronger and primed for success in this new landscape.
