21% enrollment lift for a top-20 U.S. school district
The challenge
The second-largest school district in Texas and the 17th largest in the U.S., with more than 200 schools, needed to raise awareness of its specialty programs and grow new student enrollment.
Our approach
We built an outcome-focused strategy across programmatic display, video and CTV, layered with hyperlocal social and a Spanish-language creative track to reach a 50% Hispanic audience target.