Beating the lead goal by 12% for a world-preeminent auto brand.
One of the world’s preeminent automotive manufacturers needed more than visibility for a new model launch — it needed qualified leads at an efficient cost. AlwaysOn Digital delivered both, and then some.
The Challenge
One of the world’s preeminent automotive manufacturers partnered with AlwaysOn Digital with a shared vision: boost brand visibility, influence consumer behavior, and drive a significant rise in car sales. The mandate was twofold — develop and nurture potential customer relationships through strategic lead generation at an efficient Cost-Per-Acquisition, while simultaneously illuminating the market with a new car model to build brand awareness and a robust presence within the automotive industry.
Strategy & Approach
AlwaysOn Digital combined 1st and 3rd party audience data to build look-alike audiences mirroring the target market, then layered in dynamic remarketing across the open web and social channels to keep engagement personal and consistent.
1st + 3rd Party Data
Built look-alike audiences that closely mirrored the target market to maximize reach and impact.
Dynamic Remarketing
Maintained meaningful, personalized engagement with customers to reinforce brand recall and loyalty.
Open Web & Social Channels
Delivered display, video, and mobile creative across both the open web and social platforms.
Message, Timing & Format Optimization
Delivered the right message, at the right time, in the most effective format to drive conversions.
Execution Timeline
Audience Build
Blended 1st and 3rd party data to build look-alike audiences mirroring the target market.
Remarketing Launch
Deployed dynamic remarketing across the open web and social channels using display, video, and mobile.
Optimize & Convert
Refined message, timing, and format to drive lead generation past the original campaign goal.
Results
The campaign didn’t just meet its lead generation goal — it surpassed it, backed by engagement and video performance that exceeded industry norms.
A Result-Oriented Partnership
The campaign demonstrated AlwaysOn Digital’s capacity to deliver highly engaging, result-oriented marketing at scale — reinforcing the automotive brand’s presence in the market and setting the foundation for continued collaboration on future model launches.
