Ticket sales up 733% against target.
A live entertainment brand set an ambitious goal to bolster ticket sales for its attraction. AlwaysOn Digital didn’t just meet that goal — it set a new benchmark for what “exceeding expectations” looks like.
The Challenge
A live entertainment brand set an ambitious goal: bolster ticket sales for its attraction. Its strategic focus centered on an influential demographic — women aged 25 to 49 — and the brand wanted to go deeper than reach alone. It was equally interested in fostering a strong, vibrant community around its venue, which meant devising a targeted approach within a 30-mile radius of its location to cultivate a local, engaged audience and strengthen its presence and reputation in the region.
Strategy & Approach
AlwaysOn Digital built a comprehensive strategy blending 1st and 3rd party data segments to deeply understand the audience’s preferences, behaviors, and patterns — then activated that understanding across video, mobile, and display.
1st + 3rd Party Data Segments
Built a deep understanding of the audience’s preferences, behaviors, and patterns.
Video, Mobile & Display
Deployed diverse digital tactics dispersed across social media and the open web.
Hyperlocal Geo-Targeting
Focused a 30-mile radius around the venue to build a local, engaged community.
Personalized Brand Experience
Fostered dynamic interaction between the brand and its audience to drive engagement and loyalty.
Execution Timeline
Audience & Geo Setup
Defined the women 25-49 core audience and built the 30-mile geo-targeted radius around the venue.
Multi-Format Launch
Deployed video, mobile, and display creative across social media and the open web.
Engage & Convert
Drove personalized engagement that converted local awareness into a surge of ticket purchases.
Results
The campaign didn’t just meet its ticket sales target — it surpassed it by an astounding margin, backed by click-through rates that set a new performance benchmark.
A New Benchmark for Excellence
The dual success in ticket sales and engagement set a new internal benchmark for the brand — proof that a data-driven, hyperlocal strategy could deliver results well beyond the original goal, and a model AlwaysOn Digital carried into future venue and attraction campaigns.
